SOHO STORIES

 

Brazilian Street Carnival 2026: Havana Social Bangkok Did It Again

Four years in. Every year we say it can’t get bigger. Every year Bangkok proves us wrong. The Brazilian Street Carnival at Havana Social has been a fixture on Sukhumvit Soi 11 since 2022, but 2026 was something else entirely. The most crowded we’ve ever seen it. The most electric the alley has ever felt. […]

 

Bangkok Travel Guide: The Ultimate One-Week Itinerary for Where to Stay, Eat, Drink & Dance

This guide covers everything you need for the perfect Bangkok itinerary, curated, opinionated, and built around five addresses that locals and seasoned visitors return to again and again.

 

Speakeasy Bar Interior Design in Bangkok: The Story Behind Havana Social

Experiential Interior Design by the award-winning design studio, Soho Hospitality

 

Everyone Wins: How Smart Menu Engineering Elevates Profit, Teams, and Guest Experience

The most powerful tools to increase profitability, guest experience and operational efficiency.

 

How SaySo Gave Flamingo Phuket It’s Wings Back

A creatively ambitious hospitality relaunch and brand rebuild from scratch.

 

How SaySo Is Redefining Hospitality Marketing for Fraser Suites Sukhumvit Bangkok

Creating an unbeatable brand identity and standing out in a competitive hospitality market.

 

How Soho Hospitality Transformed a Dining Concept into a Market-Leading F&B Brand

Creating distinctive narratives & visual identities for hospitality brands.

 

Design That Drives Nightlife: Inside APT 101’s Immersive Interior & Experience

Inside the interior, branding, story, and experience of Bangkok's most stand-out social club.

 

The Consumer Revolution Led by Mass Affluents

Creating distinctive narratives & visual identities for hospitality brands.

 

The Consumer Revolution 2.0: Accessibility is Ownership

Creating distinctive narratives & visual identities for hospitality brands.

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