Introduction
Soho Hospitality’s in-house marketing agency, delivering 360-degree marketing solutions for restaurants, hotels, and lifestyle brands.
WHAT WE DO
SaySo is the in-house marketing and communications agency of Soho Hospitality, delivering 360-degree marketing solutions for restaurants, bars, hotels, and lifestyle brands. Combining strategic thinking with creative execution, SaySo helps brands build awareness, drive footfall, and grow revenue through a fully integrated approach to marketing.
Our services include brand strategy, digital marketing, social media management, influencer partnerships, public relations, performance marketing, and content creation including photography, videography, and storytelling. By combining data-driven campaigns with compelling creative narratives, SaySo ensures that every brand communicates with clarity, consistency, and impact across all channels.
Having grown from Soho Hospitality’s own award-winning venues, SaySo brings a deep understanding of the hospitality industry and the ability to translate brand concepts into powerful marketing platforms that engage audiences and build long-term brand equity.
OUR SERVICES
Marketing Strategy
Develop a clear marketing strategy that defines brand positioning, target audiences, key messaging, campaign direction, and channel planning to drive awareness, engagement, and revenue growth.
Launch Campaigns
Develop and execute strategic launch campaigns for new venues, concepts, or brand initiatives, including pre-opening buzz, influencer engagement, PR activations, and digital marketing to drive awareness and footfall.
Social Channel Management
Manage and grow brand presence across social media platforms through content planning, publishing, community engagement, and performance tracking to build audience loyalty and drive brand awareness.
Performance Marketing
Develop a clear marketing strategy that defines brand positioning, target audiences, key messaging, campaign direction, and channel planning to drive awareness, engagement, and revenue growth.
Media Production
Produce high-quality visual and written content including photography, videography, and social media assets that bring the brand story to life and engage audiences across digital platforms.
Ad Optimization
Continuously monitor and refine digital advertising campaigns by analyzing performance data, adjusting targeting, creative, and budgets to improve efficiency, increase conversions, and maximize return on ad spend.
KOL and Influencer Marketing
Identify and collaborate with key opinion leaders and influencers to amplify brand visibility, create authentic content, and reach targeted audiences through strategic partnerships and campaigns.
Public Relations
Develop and manage PR strategies including media outreach, press releases, editorial placements, and brand storytelling to build credibility, generate coverage, and strengthen brand reputation.
OUR PROJECTS
LEADERSHIP TEAM
We're a unique team of the brightest doers, smartest thinkers and most talented makers from inside and outside the hospitality industry.
Rohit Sachdev
Chief Executive Officer
Rohit Sachdev is the CEO and Founder of Soho Hospitality and is responsible for the overall strategic vision for the company’s hotel and restaurant development, interior design and F&B consulting business.
Nimesh Acharya
Chief Operation Officer
With 21 years of experience in QSR. Specializing in strategic management, operations planning, and organizational development, he excels in achieving business and financial objectives. Known for his adeptness in problem-solving and resourceful decision-making, He plays a key role in maximizing efficiency, ensuring operational excellence, and driving new project developments.
Steven C Nebel
Chief Creative Officer
Steven is a design-driven entrepreneur focused on creating a beautiful, humane, and sustainable future by examining human interaction with their environment. He has two decades of experience working as an architect, experience designer, strategist, and management consultant across Asia, Europe, and the Americas with a focus on hospitality, luxury, and government projects.
Johnny Moreland
Design Director
Working globally, Jonny leads Soho Hospitality in delivering award-winning, multi-site design projects. Rooted in a family legacy of craftsmanship in Northern England, Jonny combines traditional making with strategic leadership to create integrated design experiences. Jonny also shares his methodology publicly, speaking alongside industry leaders at events such as BODW+. At Soho Hospitality, the approach is holistic, integrating brand, interiors, and storytelling at the core of every project.
Steph Malagon
Associate Strategy Director
Estefania oversees strategy and research elements in all projects. She has expanded her expertise in brand strategy, focusing exclusively on monumental hospitality projects worldwide. She has worked on a number of marquee projects, defining the overall strategy and direction of these projects, including several giga projects in the Middle East and 5* hotel properties globally.