Introduction
Soho Hospitality’s in-house marketing agency, delivering 360-degree marketing solutions for restaurants, hotels, and lifestyle brands.
WHAT WE DO
SaySo is the in-house marketing and communications agency of Soho Hospitality, delivering 360-degree marketing solutions for restaurants, bars, hotels, and lifestyle brands. Combining strategic thinking with creative execution, SaySo helps brands build awareness, drive footfall, and grow revenue through a fully integrated approach to marketing.
Our services include brand strategy, digital marketing, social media management, influencer partnerships, public relations, performance marketing, and content creation including photography, videography, and storytelling. By combining data-driven campaigns with compelling creative narratives, SaySo ensures that every brand communicates with clarity, consistency, and impact across all channels.
Having grown from Soho Hospitality’s own award-winning venues, SaySo brings a deep understanding of the hospitality industry and the ability to translate brand concepts into powerful marketing platforms that engage audiences and build long-term brand equity.
OUR SERVICES
Marketing Strategy
Develop a clear marketing strategy that defines brand positioning, target audiences, key messaging, campaign direction, and channel planning to drive awareness, engagement, and revenue growth.
Launch Campaigns
Develop and execute strategic launch campaigns for new venues, concepts, or brand initiatives, including pre-opening buzz, influencer engagement, PR activations, and digital marketing to drive awareness and footfall.
Social Channel Management
Manage and grow brand presence across social media platforms through content planning, publishing, community engagement, and performance tracking to build audience loyalty and drive brand awareness.
Performance Marketing
Develop a clear marketing strategy that defines brand positioning, target audiences, key messaging, campaign direction, and channel planning to drive awareness, engagement, and revenue growth.
Media Production
Produce high-quality visual and written content including photography, videography, and social media assets that bring the brand story to life and engage audiences across digital platforms.
Ad Optimization
Continuously monitor and refine digital advertising campaigns by analyzing performance data, adjusting targeting, creative, and budgets to improve efficiency, increase conversions, and maximize return on ad spend.
KOL and Influencer Marketing
Identify and collaborate with key opinion leaders and influencers to amplify brand visibility, create authentic content, and reach targeted audiences through strategic partnerships and campaigns.
Public Relations
Develop and manage PR strategies including media outreach, press releases, editorial placements, and brand storytelling to build credibility, generate coverage, and strengthen brand reputation.
OUR PROJECTS
LEADERSHIP TEAM
We're a unique team of the brightest doers, smartest thinkers and most talented makers from inside and outside the hospitality industry.
Rohit Sachdev
Chief Executive Officer
Rohit Sachdev is the CEO and Founder of Soho Hospitality and is responsible for the overall strategic vision for the company’s hotel and restaurant development, interior design and F&B consulting business.
Nimesh Acharya
Chief Operation Officer
With 21 years of experience in QSR. Specializing in strategic management, operations planning, and organizational development, he excels in achieving business and financial objectives. Known for his adeptness in problem-solving and resourceful decision-making, He plays a key role in maximizing efficiency, ensuring operational excellence, and driving new project developments.
Steven C Nebel
Chief Creative Officer
Steven is a design-driven entrepreneur focused on creating a beautiful, humane, and sustainable future by examining human interaction with their environment. He has two decades of experience working as an architect, experience designer, strategist, and management consultant across Asia, Europe, and the Americas with a focus on hospitality, luxury, and government projects.
Johnny Moreland
Design Director
Working globally, I lead Soho Hospitality in delivering award-winning, multi-site design projects. Rooted in a family legacy of
craftsmanship in Northern England, I combine traditional making with strategic leadership to create integrated design
experiences. I also share my methodology publicly, speaking alongside industry leaders at events such as BODW+. At Soho
Hospitality, we take a holistic approach integrating brand, interiors, and storytelling at the core of every project.
Ananyaluk Wongtaladkhwan
Associate Design Director
She is a leader in hospitality design, seamlessly integrating strategy, brand, and spatial experience to create distinctive, story-driven projects that deliver strong business value and elevate standards locally and internationally. Design experiences and manage high-profile hospitality projects under luxury hotel brands across Asia and the Middle East.
Steph Malagon
Associate Strategy Director
Estefania oversees strategy and research elements in all projects. She has expanded her expertise in brand strategy, focusing exclusively on monumental hospitality projects worldwide. She has worked on a number of marquee projects, defining the overall strategy and direction of these projects, including several giga projects in the Middle East and 5* hotel properties globally.
Piyanuch Kangwankijwanich
Marketing Director
Piyanuch is a versatile digital strategist with a career defined by her ability to drive growth across diverse business landscapes. Rather than specializing in a single niche, she has spent nearly two decades navigating the unique challenges of multiple sectors, translating data-driven insights into commercial success.
Raweeon Tuamsook
Human Resource Director
Experienced Human Resources professional with extensive experience in multicultural environments. Expertise in Talent Acquisition, Talent Management, Learning & Development, and HR Transformation. Passionate about driving innovation in HR strategies, processes, and technologies to enhance organizational effectiveness. Holds a Master of Arts in Cultural Resource Management and Policy Analysis and a Ph.D. in Industrial and Organizational Psychology.
Thet Phoo Zin
Project & Portfolio Manager
Project Manager with expertise in hospitality transformation, managing complex, multi-scope projects spanning interior design, branding, and operations. Combines strategic planning, stakeholder management, and execution excellence to deliver elevated lifestyle and F&B experiences.