About
Brands
Partner With Us
Studios
- STUDIOS
- Soho X
  
  The world’s first hospitality experience transformation agency delivering strategy, design, branding, F&B development, and every sensory touchpoint that shapes cohesive, story-driven guest experiences.
- SaySo
  
  360 marketing agency writing and sharing our clients’ stories through next-generation brand strategies, creative campaigns, and innovation-first performance marketing.
- Soho Works
  
  The operating engine that keeps our concepts running, providing digital-native operations deployment delivering world class guest experiences.
Portfolio
Career
Contact Us

EDEN

Jakarta, Indonesia

Craft a unique bar experience through a brand identity that blends artistry and storytelling. Inspired by the allure of Eden, the visual identity combines modern typography with classic botanical motifs to create a distinctive and immersive customer journey. Elegant, art-inspired illustrations capture the tranquil beauty of nature, while verdant botanicals and poetic details come together to shape a cohesive and engaging atmosphere.