PARTNER WITH US

Partner with a proven global hospitality experiential platform.

From concept to execution, we partner with hotel owners, developers, and investors to create, launch, and operate hospitality brands that deliver both cultural impact and financial performance.


WHY
PARTNER WITH SOHO

We combine creativity and operational expertise to build scalable hospitality brands with lasting performance.

360° Experience Transformation

We work with global real estate developers and hotel operators to transform experiences across hotels, restaurants, bars, nightclubs, beach clubs, and food halls throughout Asia, the Middle East, and Europe.

Our 360-degree turnkey approach covers every experiential component—from strategy and interior design to brand development, food and beverage concepts, tabletops, uniforms, cocktail programming, and music curation.

White Label Management, Franchising and Licensing

We offer proven restaurant and bar brands that can be managed or franchised to hotel operators, developers, and investors, providing partners with established concepts, strong brand equity, and operational support to accelerate success. We also offer third party white label restaurant management services.

Marketing Services

We deliver a 360° performance-driven marketing approach combining strategy, content creation, production, influencer partnerships, and public relations to drive measurable results.


FUTURE DESTINATIONS

LEADERSHIP TEAM

We're a unique team of the brightest doers, smartest thinkers and most talented makers from inside and outside the hospitality industry.

Rohit Sachdev

Chief Executive Officer

Rohit Sachdev is the CEO and Founder of Soho Hospitality and is responsible for the overall strategic vision for the company’s hotel and restaurant development, interior design and F&B consulting business.

Nimesh Acharya

Chief Operation Officer

With 21 years of experience in QSR. Specializing in strategic management, operations planning, and organizational development, he excels in achieving business and financial objectives. Known for his adeptness in problem-solving and resourceful decision-making, He plays a key role in maximizing efficiency, ensuring operational excellence, and driving new project developments.

Steven C Nebel

Chief Creative Officer

Steven is a design-driven entrepreneur focused on creating a beautiful, humane, and sustainable future by examining human interaction with their environment. He has two decades of experience working as an architect, experience designer, strategist, and management consultant across Asia, Europe, and the Americas with a focus on hospitality, luxury, and government projects.

Johnny Moreland

Design Director

Working globally, Jonny leads Soho Hospitality in delivering award-winning, multi-site design projects. Rooted in a family legacy of craftsmanship in Northern England, Jonny combines traditional making with strategic leadership to create integrated design experiences. Jonny also shares his methodology publicly, speaking alongside industry leaders at events such as BODW+. At Soho Hospitality, the approach is holistic, integrating brand, interiors, and storytelling at the core of every project.

Steph Malagon

Associate Strategy Director

Estefania oversees strategy and research elements in all projects. She has expanded her expertise in brand strategy, focusing exclusively on monumental hospitality projects worldwide. She has worked on a number of marquee projects, defining the overall strategy and direction of these projects, including several giga projects in the Middle East and 5* hotel properties globally.


WHAT WE DO

 

Franchising and Licensing

We enable partners to expand proven Soho brands through structured licensing models, operational systems, brand standards, and ongoing strategic support designed for scalable, long-term growth

 

Market Research & Feasibility Studies

We analyze competitive landscapes, consumer behavior, location dynamics, and emerging F&B trends to validate concepts, forecast performance, and guide strategic investment decisions.

 

Interior Design Services

We deliver storytelling-driven spatial design, technical detailing, FF&E specification, and on-site coordination to create immersive environments that align with the brand vision and operational requirements.

 

Brand Strategy & Development

We define the positioning, narrative, visual identity, and brand architecture required to create distinctive, scalable hospitality concepts with clear market relevance and long-term equity.

 

Food and Beverage Consulting

We develop commercially food and beverage concepts, menus, pricing strategies service frameworks and operational systems that balance creativity with cost control and profitability.

 

Uniform and Tabletop Concepts

We translate the brand into tangible touchpoints through thoughtfully designed staff attire, table settings, materials, and presentation details that enhance guest experience and reinforce identity.

 

Operations Management

We deliver hands-on leadership, systems, and performance oversight across our venues and third-party white-label projects, ensuring brand consistency, operational excellence, and sustained profitability.

 

Marketing Services

We provide a fully integrated 360° approach — encompassing strategy, PR, influencer engagement, content creation, digital campaigns, and performance marketing — designed to drive awareness, engagement, and measurable revenue growth.


PARTNER WITH US

    Whether you're planning a new project, looking to collaborate, or simply exploring opportunities, we'd love to hear from you. Fill out the form and our team will be in touch soon.

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