PARTNER WITH US

Build with a proven global end-to-end hospitality experiential platform.

From concept to execution, we partner with hotel owners, developers, and investors to create, launch, and operate hospitality brands that deliver both cultural impact and financial performance.


WHY
PARTNER WITH SOHO

We combine creativity and operational expertise to build scalable hospitality brands with lasting performance.

Award Winning Team

Our concepts and venues have received numerous international awards and industry recognitions, reflecting our commitment to creativity, operational excellence, and memorable guest experiences.

Franchising and Licensing

We offer proven restaurant and bar brands that can be licensed or franchised to hotel operators, developers, and investors, providing partners with established concepts, strong brand equity, and operational support to accelerate success.

End-to-End Hospitality Platform

Built around our Transform–Amplify–Operate model, we uniquely combine experience transformation, 360° marketing capabilities, and operational expertise into one fully integrated hospitality platform


FUTURE DESTINATIONS

LEADERSHIP TEAM

We're a unique team of the brightest doers, smartest thinkers and most talented makers from inside and outside the hospitality industry.

Rohit Sachdev

Chief Executive Officer

Rohit Sachdev is the CEO and Founder of Soho Hospitality and is responsible for the overall strategic vision for the company’s hotel and restaurant development, interior design and F&B consulting business.

Nimesh Acharya

Chief Operation Officer

With 21 years of experience in QSR. Specializing in strategic management, operations planning, and organizational development, he excels in achieving business and financial objectives. Known for his adeptness in problem-solving and resourceful decision-making, He plays a key role in maximizing efficiency, ensuring operational excellence, and driving new project developments.

Steven C Nebel

Chief Creative Officer

Steven is a design-driven entrepreneur focused on creating a beautiful, humane, and sustainable future by examining human interaction with their environment. He has two decades of experience working as an architect, experience designer, strategist, and management consultant across Asia, Europe, and the Americas with a focus on hospitality, luxury, and government projects.

Johnny Moreland

Design Director

Working globally, I lead Soho Hospitality in delivering award-winning, multi-site design projects. Rooted in a family legacy of
craftsmanship in Northern England, I combine traditional making with strategic leadership to create integrated design
experiences. I also share my methodology publicly, speaking alongside industry leaders at events such as BODW+. At Soho
Hospitality, we take a holistic approach integrating brand, interiors, and storytelling at the core of every project.

Ananyaluk Wongtaladkhwan

Associate Design Director

She is a leader in hospitality design, seamlessly integrating strategy, brand, and spatial experience to create distinctive, story-driven projects that deliver strong business value and elevate standards locally and internationally. Design experiences and manage high-profile hospitality projects under luxury hotel brands across Asia and the Middle East.

Steph Malagon

Associate Strategy Director

Estefania oversees strategy and research elements in all projects. She has expanded her expertise in brand strategy, focusing exclusively on monumental hospitality projects worldwide. She has worked on a number of marquee projects, defining the overall strategy and direction of these projects, including several giga projects in the Middle East and 5* hotel properties globally.

Piyanuch Kangwankijwanich

Marketing Director

Piyanuch is a versatile digital strategist with a career defined by her ability to drive growth across diverse business landscapes. Rather than specializing in a single niche, she has spent nearly two decades navigating the unique challenges of multiple sectors, translating data-driven insights into commercial success.

Raweeon Tuamsook

Human Resource Director

Experienced Human Resources professional with extensive experience in multicultural environments. Expertise in Talent Acquisition, Talent Management, Learning & Development, and HR Transformation. Passionate about driving innovation in HR strategies, processes, and technologies to enhance organizational effectiveness. Holds a Master of Arts in Cultural Resource Management and Policy Analysis and a Ph.D. in Industrial and Organizational Psychology.

Thet Phoo Zin

Project & Portfolio Manager

Project Manager with expertise in hospitality transformation, managing complex, multi-scope projects spanning interior design, branding, and operations. Combines strategic planning, stakeholder management, and execution excellence to deliver elevated lifestyle and F&B experiences.


WHAT WE DO

 

Franchising and Licensing

We enable partners to expand proven Soho brands through structured licensing models, operational systems, brand standards, and ongoing strategic support designed for scalable, long-term growth

 

Market Research & Feasibility Studies

We analyze competitive landscapes, consumer behavior, location dynamics, and emerging F&B trends to validate concepts, forecast performance, and guide strategic investment decisions.

 

Interior Design Services

We deliver storytelling-driven spatial design, technical detailing, FF&E specification, and on-site coordination to create immersive environments that align with the brand vision and operational requirements.

 

Brand Strategy & Development

We define the positioning, narrative, visual identity, and brand architecture required to create distinctive, scalable hospitality concepts with clear market relevance and long-term equity.

 

Food and Beverage Consulting

We develop commercially food and beverage concepts, menus, pricing strategies service frameworks and operational systems that balance creativity with cost control and profitability.

 

Uniform and Tabletop Concepts

We translate the brand into tangible touchpoints through thoughtfully designed staff attire, table settings, materials, and presentation details that enhance guest experience and reinforce identity.

 

Operations Management

We deliver hands-on leadership, systems, and performance oversight across our venues and third-party white-label projects, ensuring brand consistency, operational excellence, and sustained profitability.

 

Marketing Services

We provide a fully integrated 360° approach — encompassing strategy, PR, influencer engagement, content creation, digital campaigns, and performance marketing — designed to drive awareness, engagement, and measurable revenue growth.


PARTNER WITH US

    Whether you're planning a new project, looking to collaborate, or simply exploring opportunities, we'd love to hear from you. Fill out the form and our team will be in touch soon.

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