Role Overview
The Program Manager will play a critical role in redefining and repositioning APT 101 as a leading Third Place destination - a cultural, social, and experiential hub that operates beyond nightlife. This role owns the end-to-end strategy development, planning, coordination, and execution of the new positioning and ensures a successful relaunch within a 3-month timeline, followed by sustained activation and growth. The role requires a highly structured, commercially minded, and creatively fluent individual who can translate strategy into action, align multiple internal teams, and manage complex timelines while maintaining a strong understanding of lifestyle, hospitality, and cultural trends.
Key Responsibilities
1. Research & Strategic Development • Conduct in-depth research on Third Place concepts and relevant competitors, including: o Co-working spaces o Coffee culture concepts o Social clubs and members’ clubs o Hybrid hospitality, cultural, and community spaces • Analyse global and regional best-in-class examples to identify: o Positioning gaps o Target customer segments o Product, programming, and revenue opportunities • Work closely with the Strategy Team and CEO Office to: o Define APT 101’s refined positioning o Clarify the value proposition and target market o Establish the overall product and experience framework
2. Program Ownership & Project Management • Own the master project plan for the APT 101 repositioning and relaunch within a 3-month window • Coordinate and align deliverables across: o Interior Design o Marketing & PR o Operations (Food & Beverage, Service, Staffing) Experiential Programming • Translate strategy into clear workstreams, milestones, and timelines • Track progress, manage dependencies, and proactively resolve risks or delays • Ensure all teams are aligned to a single vision, timeline, and launch standard
3. Experiential & Programming Development • Define the experiential programming strategy that supports the Third Place positioning, including: o Daytime and early evening programming o Community-driven and cultural activations o Talks, workshops, pop-ups, collaborations, and curated events o Breakfast Club and Supper Club collaborations • Work with internal teams and external partners to: o launch programming o Establish an ongoing activation calendar post-launch • Ensure programming supports: o Brand awareness o Repeat visitation o Revenue growth
4. Marketing, Content & Influencer Strategy • Work closely with the Marketing and PR teams to: o Develop the overall marketing strategy for the relaunch o Define the content strategy and storytelling framework • Coordinate and oversee: o Content creation (photo, video, social, long-form content) o Influencer and KOL strategy, including pre-launch production o Launch and post-launch communications • Ensure all marketing outputs are aligned with: o The new positioning o Target audience o Desired cultural perception of APT 101
5. Budgeting & Governance • Work with the CEO Office to: o Develop and consolidate budgets across all workstreams o Define timelines, phasing, and financial guardrails • Prepare clear materials for: o Internal reviews o Executive approvals • Track spend and ensure alignment with approved budgets
6. Post-Launch Management & Growth • Manage and coordinate ongoing activations post-launch • Continuously evaluate: o Performance of programming and activations o Audience engagement and feedback o Revenue impact • Work with internal teams to refine programming, marketing, and offerings to drive: o Sustained awareness o Footfall growth o Revenue optimization
Key Skills & Experience •
7–10+ years experience in program management, strategy, or project leadership within: o Hospitality o Lifestyle brands o Cultural platforms o Creative agencies or experience-led businesses • Strong understanding of Third Place concepts, community-driven brands, and lifestyle trends • Proven ability to manage complex, multi-disciplinary projects under tight timelines • Excellent stakeholder management and cross-functional coordination skills • Strong commercial and strategic thinking, balanced with creative sensitivity • Highly organised, structured, and detail-oriented • Comfortable working directly with senior leadership and the CEO
Personal Attributes • Strategic but highly execution-driven • Culturally curious and trend-aware • Confident decision-maker with strong ownership mindset • Calm under pressure and able to manage ambiguity • Passionate about hospitality, culture, and experiential brands.
Please note that our recruitment process includes an initial pre-screening stage conducted by the Talent Acquisition (TA) team. Candidates who meet the required qualifications and position requirements will be shortlisted and invited to proceed to the next stage of the interview process. Due to the high volume of applications, only shortlisted candidates will be contacted.