Introduction
Soho Works is the operational arm of Soho Hospitality, delivering professional restaurant management services for hotel operators, developers, and investors
OUR PROCESS
We are master storytellers
Customers today are craving a unique experience. They want what is real and genuine, a lasting memory they can share with their friends.
We touch human hearts
We are inspired first and foremost by a place. But also the cultural, historical, spiritual and material influences of a place.
We create experiences by design
We create solutions that are simple, functional and operationally efficient. We are committed to designing spaces that work.
We are asset focused
We challenge ourselves. We create new ideas. We study and experiment, constantly innovating.
WHAT WE DO
We provide full operational management for restaurants, bars, and hospitality venues on behalf of hotel operators, developers, and investors. Our team oversees every aspect of day-to-day operations, including staffing, training, service standards, financial performance, and guest experience. By implementing proven systems, clear operating procedures, and strong leadership on the ground, we ensure each venue runs efficiently, maintains consistent quality, and achieves sustainable commercial success while protecting the integrity of the brand.
OUR SERVICES
Pre-Opening Services
We support hospitality projects from planning to launch, coordinating recruitment, training, operational setup, supplier onboarding, and opening preparations to ensure a smooth and successful opening.
Training
We provide structured training programs for management and service teams, covering service standards, operational procedures, product knowledge, and guest engagement to ensure teams deliver a consistent and high-quality hospitality experience.
Operational Audit
We conduct comprehensive operational audits to evaluate service standards, operational procedures, financial controls, and overall guest experience, identifying improvement opportunities to enhance efficiency, consistency, and performance.
Recruiting
We support hospitality businesses in sourcing and hiring the right talent across management and operational roles, helping build teams that align with the brand’s culture, service standards, and operational requirements.
Third Party White Label Management
operational management while ensuring professional standards, efficient systems, and strong financial performance.
Mystery Guest Evaluation
We conduct anonymous guest visits to assess service standards, operational execution, and overall guest experience, providing detailed feedback and recommendations to improve performance and consistency.
Menu Engineering and Optimisation
We analyze menu performance, pricing, and product mix to optimize profitability, streamline operations, and enhance the overall guest offering while maintaining alignment with the concept and brand positioning.
OUR PROJECTS
LEADERSHIP TEAM
We're a unique team of the brightest doers, smartest thinkers and most talented makers from inside and outside the hospitality industry.
Rohit Sachdev
Chief Executive Officer
Rohit Sachdev is the CEO and Founder of Soho Hospitality and is responsible for the overall strategic vision for the company’s hotel and restaurant development, interior design and F&B consulting business.
Nimesh Acharya
Chief Operation Officer
With 21 years of experience in QSR. Specializing in strategic management, operations planning, and organizational development, he excels in achieving business and financial objectives. Known for his adeptness in problem-solving and resourceful decision-making, He plays a key role in maximizing efficiency, ensuring operational excellence, and driving new project developments.
Steven C Nebel
Chief Creative Officer
Steven is a design-driven entrepreneur focused on creating a beautiful, humane, and sustainable future by examining human interaction with their environment. He has two decades of experience working as an architect, experience designer, strategist, and management consultant across Asia, Europe, and the Americas with a focus on hospitality, luxury, and government projects.
Johnny Moreland
Design Director
Working globally, I lead Soho Hospitality in delivering award-winning, multi-site design projects. Rooted in a family legacy of
craftsmanship in Northern England, I combine traditional making with strategic leadership to create integrated design
experiences. I also share my methodology publicly, speaking alongside industry leaders at events such as BODW+. At Soho
Hospitality, we take a holistic approach integrating brand, interiors, and storytelling at the core of every project.
Ananyaluk Wongtaladkhwan
Associate Design Director
She is a leader in hospitality design, seamlessly integrating strategy, brand, and spatial experience to create distinctive, story-driven projects that deliver strong business value and elevate standards locally and internationally. Design experiences and manage high-profile hospitality projects under luxury hotel brands across Asia and the Middle East.
Steph Malagon
Associate Strategy Director
Estefania oversees strategy and research elements in all projects. She has expanded her expertise in brand strategy, focusing exclusively on monumental hospitality projects worldwide. She has worked on a number of marquee projects, defining the overall strategy and direction of these projects, including several giga projects in the Middle East and 5* hotel properties globally.
Piyanuch Kangwankijwanich
Marketing Director
Piyanuch is a versatile digital strategist with a career defined by her ability to drive growth across diverse business landscapes. Rather than specializing in a single niche, she has spent nearly two decades navigating the unique challenges of multiple sectors, translating data-driven insights into commercial success.
Raweeon Tuamsook
Human Resource Director
Experienced Human Resources professional with extensive experience in multicultural environments. Expertise in Talent Acquisition, Talent Management, Learning & Development, and HR Transformation. Passionate about driving innovation in HR strategies, processes, and technologies to enhance organizational effectiveness. Holds a Master of Arts in Cultural Resource Management and Policy Analysis and a Ph.D. in Industrial and Organizational Psychology.
Thet Phoo Zin
Project & Portfolio Manager
Project Manager with expertise in hospitality transformation, managing complex, multi-scope projects spanning interior design, branding, and operations. Combines strategic planning, stakeholder management, and execution excellence to deliver elevated lifestyle and F&B experiences.