Marketing Manager

The Marketing Manager will lead our marketing initiatives relating to the food and beverage business. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and event attendees. Critical to this role is creativity, innovation, being a self-starter, and having a deep knowledge of the food and beverage industry.
Office Location Ocean Tower 2 Sukhumvit Rd, Soi Sukhumvit 19, Khlong Toei, Bangkok 10110

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• Develop and execute strategic, data-driven marketing plans to drive traffic, revenue, and brand engagement across all F&B outlets.
• Lead the planning and execution of on-site and off-site event marketing to support restaurant launches, brand activations, and seasonal promotions.
• Design and manage promotional campaigns tailored to tourists, locals, and the events market.
• Oversee all digital marketing initiatives including social media, paid ads, SEO, email marketing, and content creation to maximize reach and ROI.
• Collaborate with operations and F&B teams to align marketing plans with service offerings, programming, and revenue goals.
• Build and execute CRM strategies and retention campaigns to increase customer loyalty and repeat visits.
• Partner with suppliers, lifestyle brands, and tourism operators to create cross-promotional campaigns and branded events.
• Lead influencer marketing strategy and grow a network of brand ambassadors to generate UGC and brand buzz.
• Manage public relations efforts, media relationships, and reputation management across platforms like Google and Meta.
• Direct and coordinate with external agencies for creative, content production, PR, and media buying.
• Monitor and report marketing performance across channels, optimize based on analytics, and present results to management.

• Minimum 5 years of proven experience in food and beverage marketing, including event promotions and campaign management.
• Strong background in event marketing and execution, from concept to post-event reporting.
• Excellent command of traditional and digital marketing tactics.
• Highly organized with strong project management and multitasking skills.
• Exceptional verbal and written communication, with the ability to turn strategy into clear, actionable plans.
• Collaborative and resourceful team player with a results-oriented mindset.
• Familiarity with marketing tools (e.g., Meta Ads Manager, Google Analytics, Maijet and Asana).
• Bachelor's or Master’s degree in Marketing, Communications, or a related field.
• Fluent in English; additional languages are a plus