About the Role
The Brand Manager at Soho Hospitality is responsible for executing the marketing strategy for our diverse portfolio of restaurant brands.
Responsibilities
- Action Plans and Marketing Plans
- Assists the Marketing Director with the implementation of a marketing and action plan for each restaurant brand under their responsibility.
- Works closely with the operations team and key stakeholders to implement marketing initiatives and strategies.
- Marketing Campaigns
- Lead the creative strategy and execution of local, print, and digital marketing campaigns on Facebook, Instagram, and TikTok.
- Develop and oversee storyboarding and content creation, including photography and videography.
- Manage and maintain a monthly social media calendar for all brands.
- Monitor and analyze social media metrics to ensure campaigns are effective and engaging.
- Influencer Marketing
- Plan and execute monthly influencer marketing campaigns.
- Identify and collaborate with relevant influencers to enhance brand visibility.
- Public Relations
- Coordinate all PR activities and liaise with the PR agency to ensure cohesive communication strategies.
- Oversee and approve all PR activities, including media relations and press releases.
- Handle media inquiries and manage press releases to maintain a positive brand image.
- Content Creation
- Oversee the content creation process, ensuring all materials are on-brand and resonate with the target audience.
- Collaborate with designers, photographers, and videographers to produce high-quality content.
- Event Coordination
- Work closely with the Events Manager to generate event ideas and manage the monthly calendar of events for each brand, including takeovers, chef collaborations, special events, and annual anniversary celebrations.
- Ensure all events align with the brand's identity and strategic goals.
- Reporting and Analysis
- Provide detailed monthly reports on the performance of each brand, including engagement metrics and ROI of campaigns and events.
- Monitor customer reviews across platforms such as Google, Seven Rooms, and Trip Advisor, and report on the voice of the customer.
- Customer Engagement
- Analyze customer feedback and reviews to identify areas for improvement and develop strategies to enhance customer satisfaction.
- Implement customer engagement initiatives to foster brand loyalty.
- Cross-Functional Collaboration
- Collaborate with internal teams, including sales, operations, and product development, to ensure a cohesive brand experience.
- Participate in regular strategy meetings to align marketing activities with broader business goals.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in brand management, preferably within the hospitality or F&B industry.
- Proven track record of successfully managing digital marketing campaigns and social media platforms.
- Strong creative skills with experience in content creation and storyboarding.
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Highly organized with strong project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Fluent in English & Thai (spoken and written) (if a high level is required)
Required Skills
- Strong creative skills with experience in content creation and storyboarding.
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Highly organized with strong project management skills.
- Only candidates currently based in Bangkok, Thailand will be considered.
- Interviews will be conducted on-site only.
Preferred Skills
- Experience in the hospitality or F&B industry.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
Please note that our recruitment process includes an initial pre-screening stage conducted by the Talent Acquisition (TA) team. Candidates who meet the required qualifications and position requirements will be shortlisted and invited to proceed to the next stage of the interview process. Due to the high volume of applications, only shortlisted candidates will be contacted.